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Marketing Fundamentals (MKT001)


Description

Learn to define and understand your audience, build a compelling brand, and craft impactful messages. Gain insights into creating a memorable name, logo, and visual identity that resonate with your audience. Explore both traditional and digital advertising to develop captivating campaigns that convert.


Master social media marketing by leveraging platforms, creating strategic plans, and producing engaging content. This course ensures you build a vibrant online presence that supports your marketing goals.

Content
  • FIRST STEPS
  • Welcome
  • About EDUCA
  • INTRODUCTION
  • 10 Recommendations Before Studying
  • CLASS 1: INTRODUCTION TO MODERN MARKETING
  • Evolution of Marketing and modern definition
  • Understanding Your Audience
  • Key Principles of Effective Marketing
  • The Marketing Funnel
  • CLASS 2: BUILDING A STRONG BRAND 3d
  • Building a Strong Brand
  • Crafting Your Brand
  • CLASS 3: EFFECTIVE ADVERTISING STRATEGIES 6d
  • Advertising
  • This is Advertising
  • CLASS 4: SOCIAL MEDIA MARKETING 9d
  • Social Media Marketing
  • Engagement
  • REVIEW 12d
  • References
  • CLOSURE 15d
  • Closing Our Course
  • Survey
  • Final Exam
Completion rules
  • All units must be completed